Many Ways to Skin a Cat | Denise Grover Swank


Over the next few weeks I am going to be looking at all the ways “to skin a cat” in publishing. I am going to interview and feature guest posts with different authors from different publishing options. So if, like me, you are at that painful and exciting point of trying to make the most informed choice…stick around and watch this space. Perhaps one of the options will stand out for you and perhaps one of these authors that I interview or who guest-post will inspire you down the same path.

I am coming at this with a completely open mind and non-judgmental attitude. I am doing this series as much to get more information for myself and educate myself as I am any reader whom finds this interesting or useful.

Open Call

Also if you want to be one of the authors to be interviewed or guest post on this topic in this series, please shout out.

*My Guarantee: No Cats will be harmed or skinned in the writing of this series!*

😼   😼   😼   😼   😼

Today I am very pleased to have the pleasure of Denise Grover Swank’s company on the blog. It is especially a pleasure because today is Denise’s Birthday – So Happy Birthday Denise!

Denise is not someone to be pegged into a square. She has written across genres, has been a self-publishing success and has just been signed to a top literary agency. As Denise will tell you in this interview, she did not go searching for the accolades, she writes for the love of writing. Her fans fell in love with her writing and she has proven what I have always believed that no matter what genre an author writes in – whether they stick to one genre or one market or diversify and cross genres and markets – the readers will continue reading your books. Once you have turned a reader into a fan, your success as an author is guaranteed.

1. Can you tell us what “being Indie” means to you? 

Denise >> I know there’s a big controversy about what “Indie” means.  Some consider Indie to be published with a small press. Others consider it to include self-published authors. I typically call myself a self-published author. I used to say defensively, now I’m proud of it. I’ve also begun to interchange the words “Indie” and “self-published.”
2. Nowadays there are so many options for authors but the sheer amount of publishing options can create confusion. 
Why did you decide to go the Indie route of self-publishing? 
Denise >>  I started out wanting a traditional book deal. I wrote three books in three different genres and actively queried them with agents but never got an offer of representation. Then Nathan Bransford wrote a post saying he thought there were valid reasons for self-publishing and it was the approval I needed to pursue it. I plan to write a series for my agent, Amanda Luedeke  with MacGregor Literary, to shop to traditional publishers, but even if I sell to a Big 6 publisher, I will continue to self-publish.
3. You hear of authors switching methods of publication from seeking traditional representation from agents & the Big6 to small press to self-publishing. Did you try any other route in publishing before settling on Indie Publishing and can you tell us what these routes were? 
Denise >>  I was very close to acquiring an agent with my YA Here. She was also reading Chosen, my urban fantasy. I knew the agent liked darker manuscripts and wouldn’t be interested in my rom com mystery, Twenty-Eight and a Half Wishes. But I loved that story and the characters so the thought of the book dying on my hard drive upset me. I decided to self-publish it. During the process to prepare it, the agent rejected Here and I decided to self-publish Chosen. I’ve self-published five books and plan on a sixth in June. I’ve never regretted my decision. I am planning to write a new urban fantasy series for my agent to shop in NY, but I’m doing that to widen my reader base. It’s a business decision.
4. You have just recently been signed by a literary agent. Congratulations!
Can you tell us how this came about?
Denise >> Amanda found me. Chosen had climbed to the top 100 on the Kindle list and hovered in the 20’s for several days and Amanda emailed me and asked if I was seeking representation and said she’d love to chat with me. I really liked Amanda’s forward thinking and loved that she wasn’t threatened by my self-published works. During our conversation, she offered unsolicited career advice with no sign that I would sign with her. That spoke volumes to me. She was the one who suggested I write a new urban fantasy/paranormal romance series. She believes the success of The Chosen series will make me more appealing to New York.
5.  You have already gained huge success as an Indie author.
How will having a literary agent now change things for you as an author? 
Denise >> I’ve had foreign rights and production rights inquiries. I’ve handed all of those over to Amanda to take care of, which has been a huge relief. She’s going to actively pursue other foreign rights sales She also plans to try to sell my new series to a traditional publisher. But my self-published books are mine, and at this point, I’m deciding all my career options.
6. Do you plan on continuing to release books yourself now that you have an agent, or will you be looking mainly at the traditional publishing houses?
Denise >> Yes, I fully intend to continue to self-publish even if I get a traditional book deal. I love the control.
7. Being Indie means that you have to be your own Marketing guru and Public Relations expert:
What have you learnt about marketing your own books as an Indie Author?
Do you also feel you are now more savvy about the Publishing Industry because of your Indie experience?
Denise >>  I think one benefit to being an indie author is that I can make immediate changes. If I want to change the price of my book or change the cover, I can do it. I don’t have to seek anyone’s permission. I can change the price within hours. I can put a book on sale or set up a free promo. I can decide where I sell my books or if I make them exclusive somewhere. That being said, I really don’t play with prices other than when I raised the price of Chosen and Twenty-Eight and a Half Wishes from $0.99 to $2.99. I’m also raising the price of Here to $3.99 after it goes off its $0.99 sale.  (Here is on sale on Barnes & Noble and Amazon until June 1.) Still, I change the price with strategy in mind. I’ve also made both ebooks free for several days but all three times were carefully thought out and calculated.
I feel like I’m very much more savvy about the publishing industry. Amazon distributes 98% of my books, so I’m constantly keeping up on the theories behind current algorithms. I also study pricing in my genres, rankings, the rise and fall of similar book’s sales. I read multiple articles and blog posts a day to keep on top of the latest news and theories. I spend one to four hours a day on research and marketing.
8. Everyone keeps on about the importance of developing “your own brand” as an author.
Do you agree and how have you built “your own brand”? 
Denise >> Yes, I think I have a brand even if it’s not really an actual written concept. I think my “brand” is that I’m somewhat sarcastic and funny (even if in my own mind LOL) I hope people see me as a usually positive person and that I’m generous to my readers. Romance authors typically have a “tag line” or brand for themselves. If I have one it’s: I keep my sanity by creating characters to talk to and worlds to live in. What did I say about my sanity?
9. Nowadays the world is a smaller place through social media and the internet.
How important a tool do you believe social media is to an author today and what tips would you give an author in how to use it effectively? 
Denise >> I don’t think I’d be here right now without social media. Social media sold my first 200 books when I released Twenty-Eight last July. I was told to expect to sell around 20 books the first month, if I was lucky. But I’d stopped writing my family blog, There’s Always Room for One More, to write novels. I had encouraged all my readers to friend me on Facebook. So when I released my book last year, several people bought it to see what in the world I’d been done for the last two years. Thankfully, most loved it and recommended it to their friends. I watched the book sell in ripples. My friends bought it, then their friends bought it. By last August and September, I was getting reviews on Amazon, B&N and Goodreads from people I didn’t know.(Confession: That actually kind of freaked me out at first. People I didn’t know were reading my book!!!)
As you know, Kim, I’m a big Facebook user. I usually make multiple updates a day. I encourage readers to friend me. I talk to them. I’m forever amazed at the authors who never interact with people on Facebook and Twitter. It’s social media. That’s the point of it. I love talking to my readers and anyone who friends me is “fair game.”  If you’re my friend on Facebook, I’ll comment on your status update if I have something to say. I want readers to know I’m a real person, just like them.
I also use Twitter, but less so than I used to. Most of my readers seem to be on Facebook and I like that we can carry on a “conversation” with relative ease. On Twitter, I have to scroll down MULTIPLE tweets to keep up with a conversation unless it’s in real time.
I have a Tumblr account but haven’t used it in ages. I have a Pintrest account but usually use it to pin pictures associated with my books, like characters and locations.
I try to answer every email, Facebook message, post on my Facebook timeline and tweet. If someone took their valuable time to reach out to me, I want to let them know I appreciate it.
Thank you so much, Kim!
Thank you Denise for taking the time to talk to me and my readers about Publishing Options and the routes you have chosen. You will soon straggle the worlds of both NY Publishing and Self-Publishing and definitely have a unique perspective on the options open to authors today. I especially love the fact that you are a writer who has stuck to your guns on writing the stories you way to and need to write regardless of whether they are in the same genre or different genres than your others. I knew the agent liked darker manuscripts and wouldn’t be interested in my rom com mystery, Twenty-Eight and a Half Wishes. But I loved that story and the characters so the thought of the book dying on my hard drive upset me. I decided to self-publish it.” – I love that you refused to let your story die on your hard drive and decided to self-publish anyway. I wish you even greater success with all your next books.  – Kim

Author Notes

Denise Grover Swank lives in Lee’s Summit, Missouri. She has six children, three dogs, and an overactive imagination. She can be found dancing in her kitchen with her children, reading or writing her next book. You will rarely find her cleaning.

 

You can find out more about Denise and her other books at www.denisegroverswank.com or email her at denisegroverswank@gmail.com

Facebook: https://www.facebook.com/deniseswank

Twitter: @DeniseMSwank

Book links:
The Chosen Series:
Rose Gardner Mysteries:
On the Otherside Series:
Denise Grover Swank
Author of The Chosen series: Chosen , Hunted and Sacrifice (The Chosen Series) adult urban fantasy, Redemption, (The Chosen #4) October 2012
Twenty-Eight and a Half Wishesa humorous southern mystery, Twenty-Nine and a Half Reasons release June 29, 2012
and Here (On the Otherside, #1) a young adult science fiction/romance, There (#2) Late December 2012
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5 Comments

  1. I love your story, Denise. This is exactly how I hope to do things. Write what I want to write and publish indie or traditionally as seems appropriate.

    (By the way, I think of myself as an indie writer. I am independent of publishers (other than myself). If I were to publish with an indie publisher, then I would be a traditionally published author with an indie publisher. It’s the process that defines the label.)

  2. Cheers to this thought, Denise: “I want readers to know I’m a real person, just like them.” I love it when authors I follow take a moment to speak to me. The extra level of connection adds another dimension to the magic that is reading. I’m sure a large part of your success is the interaction you have with your readers. Congrats on getting an agent and best of luck!

    Kim, again, thanks for hosting such an insightful and friendly author!

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