Many Ways to Skin a Cat | Shevi Arnold

Blog Series: Researching “The Many Ways to Skin a Cat” in Publishing

Over the next few weeks I am going to be looking at all the ways “to skin a cat” in publishing. I am going to interview and feature guest posts with different authors from different publishing options. So if, like me, you are at that painful and exciting point of trying to make the most informed choice…stick around and watch this space. Perhaps one of the options will stand out for you and perhaps one of these authors that I interview or who guest-post will inspire you down the same path.

I am coming at this with a completely open mind and non-judgmental attitude. I am doing this series as much to get more information for myself and educate myself as I am any reader whom finds this interesting or useful.

Open Call*

Also if you want to be one of the authors to be interviewed or guest post on this topic in this series, please shout out.

*My Guarantee: No Cats will be harmed or skinned in the writing of this series!*

😼   😼   😼   😼   😼

Today I have the pleasure of interviewing a woman of many talents. Not only does she have a way with words but she has a way with pictures and illustrations as well. She is definitely a “cat” with many lives. She has been an editorial cartoonist, a newspaper illustrator, a journalist, a comics magazine editor and now she is a published author. She has a unique view on the world of publishing since she has been in the industry of words and images for over 20 years. I have been itching to get her views on “the many ways to skin a cat” in the publishing industry and what better time and place than right here and right now on Dragonfly Scrolls. So relax, sit back, put your feet up while the talented Shevi Arnold and I chat.

1. Can you tell us what “being Indie” means to you?

Shevi >> I came to indie publishing after trying to break into traditional publishing for nine years. I found some success—one of my novels, Ride of Your Life, won third place in a big national contest and received numerous requests from literary agents for full manuscripts—but I found a lot of frustration too. I was okay with rejection letters, but when so many agencies switched to a “no response” policy, I just couldn’t take it. I couldn’t handle not knowing, never knowing, not even if my query letters had been received. It felt like I was sending my stories into a black hole. It got so bad that I literally got palpitations every time I hit the send button on a query letter. I have this thing that I do when I hit a wall. I stop, reevaluate the situation, and ask myself why I got into it in the first place and whether it’s still worthwhile to continue along the same path. Over those nine years, indie publishing had evolved. After taking a long hard look at it, I realized that traditional publishing couldn’t offer me anything I didn’t already have. I had years of writing experience. I had years of illustrating and designing experience. I even had years of editing experience. True, all of this was in newspapers and magazines, but it was still experience. And I could use that experience to adventure out on my own. For me, being an indie author means taking the fate of your work into your own hands. It means that you’ve chosen to believe in your own work, instead of waiting for someone else to believe in it for you.

2. Nowadays there are so many options for authors but the sheer amount of publishing options can create confusion.

Why did you decide to go the pure Indie route of self-publishing?

Shevi >> I’m not sure I would say that I have decided to go the “pure indie route.” I have for now, but things might change in the future. I’d like to keep my options open. Indie publishing does take a lot of time, however, which is why I’m focused only on that. And I am enjoying my freedom. Independent publishing lets you take chances a traditional publisher might be hesitant to take. I like that the reader gets to see my vision for the story, because no one made me change something to make it more marketable or for some other reason. For example, I like to illustrate my own stories. Even my YA novels, like Toren the Teller’s Tale and Ride of Your Life, have illustrated chapter headers. I feel this gives the readers extra value when they buy my books, and the readers seem to like it. When I was working for the Jerusalem Post, I used to draw illustrations for my own consumer column, but a traditional book publisher might not want me to do that. I like that as an indie author that’s a choice I can make.

3. You hear of authors switching methods of publication from seeking traditional representation from agents & the Big6 to small press to self-publishing.

Did you try any other route in publishing before settling on self-publishing and can you tell us what these routes were?

Shevi >> (See my reply to question 1.)

4. On the converse side of the debate, are you a dyed-in-the-wool Indie author or would you ever consider the lure of a Big6 publishing contract?

Shevi >> It depends. I like to keep my options open.

5. What would you say is the most important piece of advice you were given in your dream to become a published author?

Shevi >> When I was in college, I majored in English Literature and Theater Studies. I took a playwriting course, and the professor told me I should be a writer. I guess that was the most important piece of advice I was ever given on the topic. Before that, I wanted to be a film director, but then I thought, “Writing… Hmm, that’s not a bad idea. It’s just another form of storytelling, after all.” But I guess what you’re looking for is something your readers can take away. I’m not going to tell you, “You should be a writer.” I haven’t just heard you read the play you wrote, so I don’t know. What I can tell you is that you can learn a lot about writing by studying Improv. You can learn, for example, that it doesn’t have to be perfect. It just has to be done. Perfection, after all, is unattainable. You’ll drive yourself crazy if you try to get it perfect, and you’ll never write a thing. But something really amazing can happen and you take a piece of crap and edit the crap out of it. Of course, before you can do anything, you’re going to need that piece of crap written down. Otherwise, you’ll have nothing to edit. You’ll be like a sculptor without a block of clay. Of course, it might be fun to watch a sculptor trying to create something out of thin air, but in the end the sculptor will have nothing to show for it. The only difference is that as a writer you need to create your own block of clay.

6. Being Indie means that you have to be your own Marketing guru and Public Relations expert, what have you learnt about marketing your own books as an Indie Author?

Shevi >> The main thing I’ve learned about marketing is that I’m really bad at it. I’m first and foremost a writer, and I have qualms about some of the marketing tactics I’ve seen some in other indie authors use. For example, I wouldn’t feel right about rewarding people for reviewing my book, and yet I’ve seen other indie authors do just that. And I can’t stand seeing posts on Facebook from authors shouting things like “Like my fan page! Download my book! Vote for my book in this contest!” How about instead you write a great book, create a great fan page with great content, and then let me be the judge? I’d rather let my books stand on their own merit. I don’t want you to buy my book (or like my Facebook page) because I told you to. I want you to do it because it sounds like something you’d want to read. There’s a magician in one of the stories that Toren tells in my novel Toren the Teller’s Tale who refuses to be paid until the customer is fully satisfied. I feel the same way. I want you to be happy that you bought one of my novels because you enjoyed the story, and not because I told you to.

7. Everyone keeps on about the importance of developing “your own brand” as an author.

Do you agree and how have you built “your own brand”?

Shevi >> I think this was actually one of the main reasons why I came so close to landing an agent but wasn’t able to, if you’ll excuse the cliché, seal the deal—I don’t fit a single brand. I wouldn’t even want to. My tastes are eclectic. I wouldn’t want to read just one kind of book. Why would I want to write just one kind of book? Brands are so limiting. I think that no writer is as well branded as JK Rowling. But look at how she got locked into writing Harry Potter books for years. I couldn’t stand that! Don’t get me wrong, I absolutely adore my characters. I look forward to writing the next book in the Toren the Teller series, and I have another series I’ll be starting soon– the Gilbert the Fixer series– with characters I love to death, literally! But I think I would go insane if I could only write one series over several years. I actually wrote a blog post about this. I concluded that if brands were colors, my brand would be rainbow. I can’t help it. It’s just who I am. The only thing I can say is that humor is a part of almost everything I write. Even my most recent novel, Ride of Your Life, which is possibly the most romantic, bittersweet thing I’ve ever read–a story that made me cry buckets while I was editing it–has funny, surprising scenes in it. I don’t know. Maybe “quirky” is my brand. I certainly am a different kind of writer. Steve Martin is one of my heroes. He doesn’t limit himself to one thing, not even one medium. That’s what I want, to be able to tell any kind of story any way I want.

8. Nowadays the world is a smaller place through social media and the internet.

How important a tool do you believe social media is to an author today and what tips would you give an author in how to use it effectively?

Shevi >> I believe that social media is the single most important kind of marketing that writers have today. It’s also the cheapest, and writers have the best tool to take advantage of it– the ability to communicate in writing. The truth is there’s so much to learn, way too much to be summed up in a brief paragraph. I would highly recommend that you read several books on social media marketing. I’ve read about a dozen of them. We Are Not Alone: The Writer’s Guide to Social Media by Kristen Lamb is a great place to start.

9. What would you say has been the biggest learning curve for you in Indie Publishing, and would you say the greatest challenge was the publishing aspect or the marketing aspect?

Shevi >> The greatest challenge for me was and still is the marketing aspect of indie publishing. There’s just so much to learn; and if you’re shy, putting it into practice can be quite daunting.

10. Considering the question of editing, how important do you think it is that all books (Indie or Big6) be edited professionally?

Shevi >> Generally speaking, I would say that, yes, all books should be professionally edited. However, I have edited my own books. I used to edit a magazine, and I moderated a critique group for many years. I’ve also been offered editing jobs, so I guess you could say my books were professionally edited, even if I did do it myself.

11. If you have a Big 6 contract and/or an agent – you have project deadlines to keep you motivated to finish that draft and keep you from procrastinating. How do you, as an Indie author, keep yourself motivated to keep finishing those drafts?

Shevi >> I used to be a journalist. Journalists have to meet deadlines. I had a 1,000-word midweek column, and a 2,000-word weekend column. Sometimes I had additional freelance work. Writers who finish the work and meet deadlines get paid. Writers who don’t finish the work and don’t meet deadlines don’t get paid. It’s a great motivator. I try to view my work now the same way, even if the rewards are a bit different. I’ve learned so much from being a journalist. It’s not just discipline. It’s also humility. It’s hard to think highly of your writing when you know that tomorrow it’s just going to be lining a birdcage.

12. If an unpublished writer came to you to get advice on whether they should go the Indie route or a more Traditional route in publishing, what 3 tips would you give that writer?

Shevi >> I wouldn’t give tips. Maybe it’s the journalist in me, but the first thing I would do is ask questions and listen to the answers. Why did the writer decide to write a book? How well did the writer research the market for this book? How much does the writer know about publishing? Has the writer studied other books in this genre? Has the writer studied writing? Has the writer studied literature? Who did the writer write this book for? How long has the writer been writing? Is this the writer’s first book? Is the writer in a critique group? The advice I would give would depend on the answers to these questions. Generally speaking, I think it’s best for writers to develop their skills over time. Unfortunately, indie publishing today makes it so easy to go from wanting to write a book to having one published in almost no time at all. Don’t rush it. Great books aren’t written overnight. That being said, there are exceptions. Douglas Adams wrote the radio play that was later adapted into my favorite novel, The Hitchhikers Guide to the Galaxy, when he was just 19 years old. It would have been silly for me to tell Douglas Adams at that time to wait, especially considering that he eventually died quite young. So a tip that I might give one person would be completely irrelevant to someone else. The indie route is right for some people, but it isn’t right for everyone. Study your options, and choose the one that’s right for you. Leave your options open, because you might change your mind later on. Whatever you choose, I hope you have fun. I think writing is the most fun you can have, and if you have fun writing it, there’s a good chance others will have fun reading it. 

Thank you Shevi for your insight into the many publishing options nowadays. It is wonderful to meet such a diverse writer with such a varied experience in the publishing world. What stood out the most for me out of chatting to you is: “You can learn, for example, that it doesn’t have to be perfect. It just has to be done. Perfection, after all, is unattainable. You’ll drive yourself crazy if you try to get it perfect, and you’ll never write a thing. But something really amazing can happen and you take a piece of crap and edit the crap out of it. Of course, before you can do anything, you’re going to need that piece of crap written down. Otherwise, you’ll have nothing to edit. You’ll be like a sculptor without a block of clay. Of course, it might be fun to watch a sculptor trying to create something out of thin air, but in the end the sculptor will have nothing to show for it. The only difference is that as a writer you need to create your own block of clay.” Before we even think of publishing options, we need to be continuously writing, creating and “moulding” our own block of clay. We need the product before we can sell it or market it after all. Words of advice every writer can take to heart. Great words on motivation and how to stay focused as well. Thank you for taking the time to share your writing journey with  us. ~ Kim


Author Notes

BIO: When I was little, I wanted to be God. Then I discovered that job was already taken. So I decided to become a film director instead, because that seemed like the next best way to create worlds. Then I discovered that directors have to work with a lot of people who don’t necessarily share their visions for those worlds. So I decided to become a writer. After graduating with degrees in English Literature and Theater Studies, earning a teacher’s certificate, and studying art and design, I began working in newspapers and magazines. Over 12 years I’ve worked as an editorial cartoonist, a newspaper illustrator, a comics magazine editor, an arts-and-entertainment writer specializing in comedy and children’s entertainment, and a consumer columnist. In 2001, I left my job to move to New Jersey in search of a better education for my autistic son. After that, I decided to start writing what I wanted to write, the stories that had been playing like movies in my brain since I was a little girl. I’ve since written seven novels and I’ve published three–Toren the Teller’s Tale, Dan Quixote: Boy of Nuevo Jersey, and Ride of Your Life. Why My Love Life Sucks, book one in the Gilbert the Fixer series will be out later this year. After that, who knows?

Shevi can be found writing on her blog:

Shevi’s author page can be found on Amazon, where you can also find her books:

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KK ink

Writer | Poet | Wanderer | Insomniac Writer.In.Procaffeination ... between real deadlines and imagined deadbodies Survives on coffee. Eats Poetry for Breakfast.

6 thoughts on “Many Ways to Skin a Cat | Shevi Arnold

  1. Great interview. As I was reading the part about perfection, I thought, “Wow, Kim just wrote a post about this. How topical.” Then I saw that you commented that it was your favorite part, as well.

    For me, what really resonated was: “And I can’t stand seeing posts on Facebook from authors shouting things like “Like my fan page! Download my book! Vote for my book in this contest!” — This is one area where I really struggle as well. I kind of hate the marketing/self-promotion side of things and don’t want to pimp myself out to my friends and family.

    They should just buy the book anyway 🙂

    Again, some great stuff here. Thanks, Kim and Shevi.

    Paul D. Dail A horror writer’s not necessarily horrific blog

  2. Thanks, Tina.

    Deasbooks, I’ve heard stories like that, too, but fortunately I encountered people who encouraged my writing every step of the way. We need more teachers like that.

    I actually have a wonderful upcoming guest post on my blog about a teacher who changed someone’s life. It’s an inspirational post. It’s by W. Jack Savage, and I should have it up next week or the week after, if you’d like to check it out the URL of my blog is

    Kim, thanks for inviting me to participate in your “Many Ways to Skin a Cat” series. I look forward to reading future interviews.

  3. What a gift–to be told by a college prof to be a writer?!
    I hear so many bad stories (and have one myself) of kids being told not to waste time in the arts–it is not a “real” job after all.
    It’s a shame, really.
    Thanks for the great interview Kim and nice to meet you Shevi 🙂

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