I interrupt your day with some news. Although I have been quiet online I have been very busy doing that thing writers are supposed to do…writing.
I have a double dose of news to share with you all.
I interrupt your day with some news. Although I have been quiet online I have been very busy doing that thing writers are supposed to do…writing.
I have a double dose of news to share with you all.
Blog Series: Researching “The Many Ways to Skin a Cat” in Publishing
Over the next few weeks I am going to be looking at all the ways “to skin a cat” in publishing. I am going to interview and feature guest posts with different authors from different publishing options. So if, like me, you are at that painful and exciting point of trying to make the most informed choice…stick around and watch this space. Perhaps one of the options will stand out for you and perhaps one of these authors that I interview or who guest-post will inspire you down the same path.
I am coming at this with a completely open mind and non-judgmental attitude. I am doing this series as much to get more information for myself and educate myself as I am any reader whom finds this interesting or useful.
Open Call
Also if you want to be one of the authors to be interviewed or guest post on this topic in this series, please shout out.
*My Guarantee: No Cats will be harmed or skinned in the writing of this series!*
😼 😼 😼 😼 😼
Today I have the pleasure of a well-known author’s company. I have been a fan of her’s for just almost 3 years now. When I picked up her book, Sea Glass, I was captured by her writing style, her incredible world building and her exquisitely crafted characters. I couldn’t get enough of her other books. If you are a teen or have a teen in your house, you will know exactly who I am talking about. If you love reading books written by story-weavers then you will know her too. She has carved a niche in readers’ hearts all over the world. She has written 3 successful series of books and many short stories. From when her first novel, Poison Study, was published in 2005, nothing has held her back from creating new worlds and weaving new stories.
So make yourselves comfortable as the talented Maria V. Snyder and I have a conversation about Publishing.
1. Can you tell us a little bit about you as a beginning author and can you tell us the best advice you ever received before being a published author?
Maria >> I started writing because I was bored at work (shhh…don’t tell!). I’ve always enjoyed reading and being creative and I had dabbled with painting, acting, and dancing, but lacked the confidence to pursue any of those for my career. The best advice I received was to be persistent – to keep writing and submitting. Truthfully, when I first heard it, I thought it was one of those “eat an apple a day” type of advice – something you say that doesn’t mean anything. But it proved 100 % true in my case – persistence paid off!
2. Nowadays there are so many options for authors but the sheer amount of publishing options can create confusion.
If you were starting out now as an author, would you still have made the same choices in publishing that you have made?
Maria >> Good question! At the time I was sending my first book, Poison Study around there were other options like self-publishing, digital formats, and print on demand available, but I really wanted to be published by a traditional publisher and if I hadn’t sold the book, I wouldn’t have pursued those other options. In today’s market, e-publishing is more popular, but I think it’s very difficult for a new author to stand out without spending lots of time and energy on marketing. If I was just starting out, I think I would still try to find a traditional publisher first before looking into e-publishing, but I wouldn’t rule it out like before.
3. How long did you spend in the pre-publishing trenches before you got an agent?
Maria >>About four years.
4. Rejection comes with the territory in the publishing industry.
Did you receive many rejections before signing with your agent? How did you persist submitting in spite of the rejections?
Maria >> I received 40 rejections from agents for Poison Study. After I exhausted all the agents who represented fantasy, I submitted the book directly to the publishers. I had a list of 20 publishers and I was determined to send the book to all of them before putting it away. While all this was going on, I wrote another book, Storm Watcher for kids ages 8 to 12. When I finished that book, I sent it to 20 agents and actually found one who wanted to represent me. When Poison Study found a publisher (#18 of 20), I called my agent and asked her to negotiate the contract. She asked me why I didn’t send her Poison Study when I was searching for an agent. I told her she hadn’t listed fantasy as one of the genres she represents and she said, “Oh, I take anything I like.” Sigh! This was back in 2003 – she never did sell Storm Watcher, however, I recently sold it to a small publisher (Leap Books). Even after 9 years, I didn’t give up on it. It is hard to persist when the rejections keep rolling in, but I was determined to exhaust all the publishers before giving up.
5. Many unpublished authors believe that the golden ticket to success is signing with a top literary agent. Would you agree and why/why not?
Maria >>In my case, I sold Poison Study on my own and my agent helped with the contract. However that was 9 years ago and many publishers were still accepting unagented submissions – I found 20, but today a writer might only find 5 as editors are relying on agents to pick the gems from the slush pile. An agent is very helpful and I always suggest you try to find one first, but if no one is interested, then to go ahead and submit on your own. Be careful about which agents you query – not all are reputable. I’ve an article about finding agents on my website here: http://www.mariavsnyder.com/advice/findingL.php
6. Do you get nervous when a book submission and a new contract is under way, worrying whether it will be accepted or not?
Maria >>Yes! During contract negotiations, I’m always so thankful to have my agent. He (my second as my first passed away) loves to negotiate and I can hear the glee in his voice as he reports to me on how it’s going. He also gives me feedback on my novels as I working on them so I know if I’m in the ballpark or not – since he’s been in publishing forever, he knows if one of my projects won’t fly with my editor.
7. Can you share with us the process you go through once you have finished writing your book up until the time it is published?
Maria >>After I send off my book, both my agent and editor read it and send me comments. I revise based on their comments and re-submit. Then I get the copy edits and a few more comments from my editor (or her assistant). I revise again, and either agree or disagree with the copy edits then re-submit. Then I get the galley proofs and I have to go through every single line, looking for errors and typos (not fun) and then type up ALL the changes on the Author Alterations (AA) form (which is hell on earth) and send in the form and the pages with the changes. About six weeks before publication, I receive a box of books in the mail (always fun!). During this time, I’m also making up bookmarks with the cover art of the new book, updating my website, writing newsletters, preparing for blog tours, sending out review copies to bloggers and media, and doing a ton of other marketing and promotion. With Touch of Power, I had two blog tours (one in the US and one in the UK) and did a number of events for the Australian release.
8. Nowadays the world is a smaller place through social media and the internet and readers/fans can now have and often demand to have more direct access to authors. How important a tool do you believe social media is to an author today and what tips would you give an author in how to use it effectively?
Maria >>Social media is wonderful! I always encouraged my readers to contact me through email, but I noticed once I had a Facebook page, the number of emails I received went down. The trap is spending too much time on these sites and not enough writing your book. I’ve fallen into that one many times. If you’re a new author, I’d suggest that before your book is released, that you set up a website, blog and make a Facebook page at the least. Some authors also do Twitter and Goodreads and other sites, but I think if you have too many, it’ll suck up all your time. I use Facebook, Goodreads, my blog and website and I’m barely keeping my head above water (and I have a quarterly e-newsletter, too). The nice thing about my blog is – it will automatically show up on my Facebook and Goodreads pages, saving me time. I’d suggest you set aside a certain amount of time each day for social media and stick to it so it doesn’t dominate your life.
9. What would you say has been the biggest learning curve for you in the Publishing Industry, and what has been the greatest challenge for you?
Maria >> The biggest lesson was that not all books/authors in a publishing house are equal. Certain titles and certain authors get more support and more marketing dollars because their books sell like crazy. It’s not personal, it’s business. The greatest challenge for me is to say no. I really enjoy marketing and promotion and visiting schools and answering emails, and doing Q&As, that I don’t write as much as I should. Plus my children are teenagers and will soon be off to college and I want to spend time with them – so juggling all my commitments is a constant challenge.
10. One of the most important relationships any author has is the one with your editor.
Have you had one trusted editor for the length of your writing career or have you had a few different editors?
Maria >> My very first editor, the one who called me to offer my first contract left the company six months later. I’ve heard horror stories about orphaned authors and I would have had a heart attack, except my new editor called and told me not to worry since she was going to take me on. And I’ve had the same editor at Harlequin since! Love you Matrice!
11. There is a lot of talk about how Indie Publishing and Traditional Publishing are at loggerheads with one another.
What are your feelings about the rise of Indie Publishing and the digital book format?
Do you believe it can work alongside traditional publishing or is it a threat to traditional publishing?
Maria >> I believe the rise of Indie Publishing is great for authors. It gives authors more options and greater control over their stories and more control over what type of stories they write. I think it will also lead to changes to the traditional publishers’ contracts that will be better for authors. They’ve always been the gate keepers and authors had to agree to their terms in order to see their books published. This isn’t the case anymore. I think most publishers are adapting to the changing climate and both Indie and Traditional will exist together in the future.
12. If an unpublished writer came to you to get advice on whether they should go the Indie route or a more Traditional route in publishing, what 3 tips would you give that writer?
Maria >>
Maria, thank you so much for taking the time to sit down and chat with me about Publishing and your writing journey. Thank you for the many generous tips and advice you gave. I know, that you made the Traditional Publishing process much more transparent for me and many others. I think we can all relate to you when you tell us “It is hard to persist when the rejections keep rolling in, butI was determined to exhaust all the publishers before giving up.”. Rejection is a really difficult pill to swallow and the literary world is such a subjective world that it is hard to know what the perfect formula is for acceptance. “The best advice I received was to be persistent – to keep writing and submitting. Truthfully, when I first heard it, I thought it was one of those “eat an apple a day” type of advice – something you say that doesn’t mean anything. But it proved 100 % true in my case – persistence paid off!” – I have to agree that is Brilliant advice. Persistence in writing and determination in seeing your book published is key. Thank you again Maria. It was a true pleasure to hear your views on the “many ways to skin a cat” in Publishing. ~ KimAuthor Notes
Maria V. Snyder switched careers from meteorologist to fantasy novelist when she began writing the New York Times best-selling Study Series (Poison Study, Magic Study and Fire Study) about a young woman who becomes a poison taster. Born in Philadelphia, Maria dreamed of chasing tornadoes and even earned a BS degree in Meteorology from Penn State University. Unfortunately, she lacked the necessary forecasting skills. Writing, however, lets Maria control the weather, which she gleefully does in her Glass Series (Storm Glass, Sea Glass, and Spy Glass). Maria returned to school and earned a MA in Writing from Seton Hill University where she is currently one of the teachers and mentors for the MFA program. Her published young adult novels include Inside Out, and its sequel, Outside In, both are about the dystopian and fully-contained world of Inside. Her latest release is Touch of Power, which is about healer dealing with a plague stricken world.
You can find her at:
Her Website: http://www.MariaVSnyder.com
Her Blog: http://officialmariavsnyder.blogspot.com
We all have had those moments of spine-chilling fear…when the shivers of chill make their way slowly down our spine, every hair on our body rises, our bones seem to turn to water and the back of our necks prickles. Our bodies surge with adrenalin and we fight the instinctive response to flee or fight. Fear is one of the core base emotions. We all know what it is. We all know when it has struck…
Sleep, those little slices of death, how I loathe them. – Edgar Allen Poe
I am a part of a stellar group of authors called TESSpecFic ** We are “The Emissaries of Strange: A Speculative Fiction Writer’s Collective” is a group of writers whose fiction fits under the speculative fiction umbrella. Our captain, the lovely Marie Loughin set us a question that stirred in each of our hearts this week: What is Horror?
This is a question that I faced at the end of 2011 when I was getting ready to pitch my WIP to an agent. Genre can be a tricky question. Especially these days when there are so many variations on the classic genres and so many sub genres to further muddy the genre waters. When I set out to write my WIP, I was not thinking in terms of genre. I was thinking STORY and CHARACTER. I wrote the story that poured forth and decided to leave the question of genre until it was absolutely necessary to come up with an answer.
Right up until the moment that I sat before the agent, I was second-guessing how to genre-alise* (Yes, it is a term I made up.) my story. The days before my pitch I researched other stories similar to mine to see how those authors had genre-alised their stories. One term kept on cropping up: Horror.
There is a quake that rips the soul asunder. . . it is the pain of remembering. – Nrb
The day of my pitch arrived and as I sat before the agent and she asked me what genre the WIP was, out came the word: Horror. She allowed me to continue with my allotted 10 minute pitch and then kept me talking because she was intrigued and wanted to know more. After I had basically given her the synopsis, she sat back, clicked her pen on the table-top between us and told me that though she could see how I genre-alised the plot into HORROR, she thought it would sound better as a Paranormal Historical. She was concerned that the term HORROR would limit the marketability of what she thought was a very marketable story.
We make up horrors to help us cope with the real ones. – Stephen King
Mmmh I wonder what Stephen King would have said if someone had told him HORROR would make his market limited? Seriously, who has not heard of a Stephen King story whether in books or movies. I think the HORROR genre has served Stephen King very well and he has done more than ok with finding a market for his work.
So what is HORROR and why are so many people afraid of that term? Pun intended*
I think Hollywood and B-Horror movies have given us a vision of blood, gore, guts and general grossness. But that is just one variation of HORROR. Below is the Dictionary.com definition of HORROR…
horror |ˈhôrər, ˈhär-|noun1 an intense feeling of fear, shock, or disgust: children screamed in horror.• a thing causing such a feeling: photographs showed the horror of the tragedy | the horrors of civil war.• a literary or film genre concerned with arousing such feelings: [ as modifier ] : a horror movie.• intense dismay: to her horror she found that a thief had stolen the machine.• [ as exclamation ] (horrors) chiefly humorous used to express dismay: horrors, two buttons were missing!• [ in sing. ] intense dislike: many have a horror of consulting a dictionary.• (the horrors) an attack of extreme nervousness or anxiety: the mere thought of it gives me the horrors.2 informal a bad or mischievous person, esp. a child: that little horror Zach was around.ORIGIN Middle English: via Old French from Latin horror, from horrere ‘tremble, shudder’ (see horrid) .
I think the very origin of the word answers the question: What is Horror? Horror is an involuntary trembling and shuddering from sheer terror. For me however, true horror is those scenes that play with your mind. Psychological fear is far more intense and horrific than mere physical fear. The mind is a scary place. It’s capacity for imagining the worst and the darkest is scary. Think of your favourite horror movie, the imagined monster behind the shadow at the foot of the door that is ajar is far scarier than the monster that is seen and can be fought. What is unknown is far scarier than the known? For me, that is true HORROR.
We do not have to visit a madhouse to find disordered minds; our planet is the mental institution of the universe. – Johann von Goethe
So I take the stand on my trilogy. It is HORROR Paranormal Historical. It deals with death, ghosts and revenge. There are scenes that gave me the creeps as I was writing them. There are scenes that I still don’t like reading after midnight because they literally have me seeing the ghosts I have written become real.
It is dark. You cannot see. Only the hint of stars out the broken window. And a voice as old as the Snake from the Garden whispers, ‘I will hold your hand. – John Wick
Horror is the difference between the UNKNOWN vs the KNOWN and the UNTHINKABLE vs the IMAGINED. Horror is those shivers down my spine, that prickling on my skull and the bone-deep chill that makes my heart want to stop.
This is how Stephen King defines Horror:
“The 3 types of terror: The Gross-out: the sight of a severed head tumbling down a flight of stairs, it’s when the lights go out and something green and slimy splatters against your arm. The Horror: the unnatural, spiders the size of bears, the dead waking up and walking around, it’s when the lights go out and something with claws grabs you by the arm. And the last and worse one: Terror, when you come home and notice everything you own had been taken away and replaced by an exact substitute. It’s when the lights go out and you feel something behind you, you hear it, you feel its breath against your ear, but when you turn around, there’s nothing there…”
What is Horror to you? Is it a misunderstood and misaligned genre-alisation of a core human instinct? Is HORROR just a label or is it more a style of story-telling?
Join my fellow TESSpecFic members on their blogs below as they delve into: What is Horror?
Schedule for blog tour: What is Horror?
Marie Loughin – Wednesday, 9th May
Jaye Manus – Thursday, 10th May
Paul D. Dail – Friday, 11th May
Aniko Carmean – Sunday, 13th May
Jonathan D. Allen – Monday, 14th May
Penelope Crowe – Tuesday, 15th May
On Tuesday I posted on The Writer’s Achilles’ Heel where I told you there were two words that struck fear into a writer’s stalwart heart: Synopsis and Query. I posted on how I write up a synopsis and promised you that today I would post on the second part of that post.
Query 101
This brings me back to knowing your peers. Your WIP is finished and is perfectly edited. It is submission time. First you look for an agent. Do you approach any agent? Do you hold a lucky draw for the agent that will love your work? If you submitted your YA fantasy to an agent that specialised in medical thrillers, do you think your bait would take? In all probability, even if the agent is intrigued, the agent will reject your WIP. So how do you know which agent to submit to?
You research. You compare. You do your homework. It is safe to be said that the largest accomplishment of actually finishing your WIP is the hardest part of writing. Suffice to say, the creative end of the process is basically complete but now the business end of the process begins. Your precious WIP that you have spent hours of grueling energy over is now just a “product” in the “shop of publishing“.
You have made a choice on which agent you will be pitching to. Now comes the query letter and the submission.
This query letter is your first rung on the sales game. You have to consider that your prospective agent has very little time to waste on reading every submission on the “slush – or unknown writer’s – pile”. So this is your chance to sell your novel.
In this query letter it is important that you not think like a writer but that you think like a salesman.
If you are planning on securing a literary agent for your work, you will need to know the ins and outs of queries. Agencies are very helpful in that they put up submission guidelines on their website telling you how they want you to submit to them. Each agency has an individual approach to submissions but one thing they all share in common is they want to be hooked by a great query.
So the question is: How do you Hook that Agent?
or should the question rather be:
How NOT to Hook that Agent?
Don’t ignore the submission guidelines on the agent’s website.
Do not submit the incorrect genre to an agent.
Do not query a manuscript that you have not completed and polished.
Do not address your letter with: Dear Sir/Madam / To whom it may concern / Dear Agent
Don’t bribe the agent with food/alcohol/vouchers/money.
Don’t tell the agent your life story starting when you were four and started reading.
Don’t tell the agent that your family and your friends think you have the next bestseller in your hands.
Don’t “pretty” your query email by inserting pictures, font colours and/or emoticons.
If it is a manual query: don’t send on pretty pink paper with stickers on.
Do not write a 10 page essay as a query letter.
Do not include attachments or links to Dropbox (or any other online storage facility) where they can download your novel.
Now: How do I HOOK that Agent?
Do your homework by checking out the agent’s website/blog.
Always follow the Agent’s submission guidelines.
In an email query: In the subject write – Query: (insert your ms title)
Use the standardized 12 point for font size.
Personalise your query letter by addressing the Agent by their name.
Write a strong first sentence hook.
Always include your title / word count / genre.
Write 1-2 paragraphs on the main premise of your manuscript.
Write 1-2 paragraphs on yourself: Give only the relevant writing credits/background that is pertinent to the story you are submitting.
End by thanking them for their time and consideration.
If indicated by their submission guidelines, include your 1 page synopsis.
Always check your grammar and use spell-check.
Keep the letter professional, clear and concise.
If your query is not successful. No matter what response you receive: Do not take it personally. Respond professionally and courteously.
Remember, you are using this query letter as a cover letter, not as a resume or a short story on yourself, to sell the Agent on your Manuscript. This is not an opportunity that you want to miss because you have not done your homework on either the Agent or how to write queries. I like to think of a query letter like a short advertisement.
It must entice, intrigue and grab the Agent.
The query is important because within the first few lines the Agent will decide if they want to know more about either the manuscript or the writer or not.
This is your first impression. No matter what you think, First Impressions can happen only ONCE and it is ALWAYS the first impression that counts.
Make this First Impression be the BEST Selling tool for your manuscript.
Related articles
The Writer’s Achilles’ Heel | Part 1 (kimkoning.wordpress.com)
Synopsis: Are you in or out of Sync? (dragonflyscrolls.wordpress.com)
Publishing your book: Be market savvy. Be reader savvy. (dragonflyscrolls.wordpress.com)
Query, query. (leighevans.wordpress.com)
Publishing Simon Says… (writeami.wordpress.com)
Before Ever After (kikiandlalaland.wordpress.com)
The Art of the Query (writeami.wordpress.com)
Help Yourself (madgeniusclub.com)
- The Two Best Websites (of all time) for Writers Seeking Agents (donweston.wordpress.com)
Pitch 101
(Aside: This will be a long post but you may learn a new way to pitch your next story. Let’s find out how to hook that agent/editor.)
Recently, I attended a writing conference. Now, why do writers attend writing conferences? For the camaraderie of fellow writers. For the many workshops on offer. To meet and greet your favourite authors, editors and agents. Yes to all these reasons. For me the biggest draw-card of a writing conference is the opportunity to talk to agents and editors about your book/s and your writing. This is when the inevitable question will present itself to writers:
To Pitch or not to Pitch?
How many opportunities do you get to pitch your WIP face to face with either an editor or an agent? If you answered zero to none, that would be pretty accurate. So if given the opportunity to pitch, why would you say no?
There is a clichéd saying that you should not look a gift horse in the mouth. The same could be applied to the Pitch appointment. The first rule when offered the opportunity to Pitch is:
- Take the chance. Take the Pitch.
What is a Pitch? Is there a right or wrong way to Pitch your WIP?
A pitch is basically your sales pitch for your WIP. This is your chance to sell your story. I think a lot of writers have confusion around Pitching. Yes, your WIP is your baby. But that is only while you are writing it. When you start the editing process your “baby” needs to become your “product”.
A year ago I wrote a post on my creativity blog called:
Publishing your book: Be market savvy. Be reader savvy.
“Your WIP is finished and is perfectly edited. It is submission time…Suffice to say, the creative end of the process is basically complete but now the business end of the process begins. Your precious WIP that you have spent hours of grueling energy over is now just a “product” in the “shop of publishing“…Writing your book is a creative and personal process. Submitting your book for publication is a marketing game. Publishing your book is a sales game…”
So the biggest disservice you can do to both your WIP and your pitch is to still think of your WIP as a “baby”. But I hear you say that you have never been a salesman; that you don’t know how to sell your book. Have you ever gone for an interview? Have you ever applied for a loan? The chances are you have done at least one of these things. Which means you have sold something: you sold yourself as an investment product. Aren’t you trying to get an agent or editor to take your book on to publishing? Then you’re selling. You are the best salesman for this job. After all nobody knows this manuscript like you do.
So is there a right way or adversely a wrong way to pitch your manuscript? I think that there is a right way that will at least get the agent or editor listening to you intently. I am going to teach you how to sell your WIP to that next agent or editor that you pitch to.
F.A.B.G.
- Feature
- Advantage
- Benefit
- Grabber
This little acronym is one that is well known to the sales industry across the world. It is an acronym that I used to train people in selling and turning “lookers” into “buyers” when I was in the sales industry. But this is also an acronym that you can use in the Pitch session. So do you want to know what this acronym means and how it will change the way you look at Pitching? Well I am going to tell you anyway. So if your WIP is your product, how are you meant to sell it? This is how.
- Feature
Your book is your product but it is not your feature. Your feature is that one aspect of your WIP that will make an agent or an editor want to take this book on. So you have to figure out what your feature is. It may be the specific genre, it may be your intended market, it may be your plot, it may be your POV, it may be your characters. Your feature is that one feature of your book that makes your book marketable and readable. So find out what your feature is.
Example: Product = Pen | Feature = Ball-Point Pen
- Advantage
The advantage is what advantage does your book’s main feature have that will have an agent/editor peering up with interest. This must relate to the feature you have chosen to sell/pitch.
Example: Product = Pen | Feature = Ball-Point Pen | Advantage = Ball-Point pen with a Fine writing tip
- Benefit
The benefit will make the difference in whether your WIP is the right manuscript for that agent/editor. In other words, how will the feature’s advantage benefit the customer. The customer in this case being the agent/editor.
Example: Product = Pen | Feature = Ball-Point Pen | Advantage = Ball Point pen with a Fine writing tip | Benefit = writes legible words with ink that will not run on most surfaces.
- Grabber / Clincher
The grabber is that last GRABBER of a selling pitch. It is what will make the agent sit up and start nodding his/her head without even being aware that they are agreeing with you. The Grabber is basically a summing up of feature + advantage + benefit rolled up into a short, concise and assertive statement.
Example: Product = Pen | Feature = Ball-Point Pen | Advantage = Ball-Point pen with a Fine writing tip | Benefit = writes legible words with ink that will not run on most surfaces | Grabber = Don’t you want your pen to be able to write on most surfaces without running?
- The second rule is: Dance according to the tune.
This means knowing who you are pitching to and what you are pitching. This means doing your homework before the pitch session. Find out what other mss this agent/editor has signed. What do they like? What don’t they like? This also means knowing where your WIP fits in when compared to other books in the same genre. If you are writing a YA, you do not want to be pitching your book in a monotoned professor-like voice (actually in most instances you do not want to be pitching like that). Pitch it in way that it will appeal to Young Adults. This is what will make your pitch stand out in the agent’s/editor’s mind.
- The third rule is: First Impressions count.
Be professional: in both grooming, attire and body language. Be punctual. If you do not have an appointment, pitch at an appropriate time – not in the bathroom. (Don’t hijack the agent/editor. The right time will present itself usually by them being interested in you while chatting.) Be concise in your pitch. Be market savvy: if the agent/editor asks you who is the market for this book, you need to be able to answer without hesitation. Be assertive. Be confidant but not arrogant. Sell not preach your book’s idea/s. Be gracious.
- The fourth rule is: Short but Sweet.
Be salient and succinct in your pitch. Use only the most necessary plot points and talk about only the protagonist and antagonist in your story. At most pitch sessions, you have 10 minutes to pitch your WIP. Use that time wisely. A writing partner gave me the best advice: sum up your story and the main conflict + climax in 1 sentence. If you have picked the correct sentence, the agent/editor will ask you to elaborate and if you get to that stage, half the battle is won already.
Good Luck with your next Pitch. Just remember that once you are at the Pitch stage, your book is no longer your “baby”, it is now your “product” and you have just been made a salesman. Other than that, you need to realise that it is still up to the agent/editor whether they want your particular WIP. Do not despair if your pitch failed. It may be that it is the right story, wrong time. Keep on persevering. Keep on pitching. Those are the most important rules of thumb.
Share some of the insight you may have from one of your pitches. Why have some pitches been more successful than others?
[Aside: At the conference, I followed my own advice and had one successful pitch and one pitch that didn’t take. The one that didn’t take was simply because it was not the genre/market that the editor was looking for. Again, this publishing industry is all about timing and what’s hot and not. You won’t know unless you pitch. Most editors/agents will give you some good feedback. Of course just because a pitch is successful, does not mean the end of the journey. It is only the second step. The first was finishing a full novel in the first place.]
This week I have been considering the reader which brings me to consider the writer. Too often as a writer, we tend to underestimate our reader. We do this by adding too much exposition in our dialogue or by explaining feelings. Sometimes you have to give the reader the benefit of the doubt. To be a successful writer you need to remember the skills you have learnt as a reader. (Please tell me that you do read!)
I have spent the last couple of week’s, since the Writers Conference, editing. I have been editing and cutting a lot of my own WIPs. I have also been editing and critiquing my critique partners’ WIPs. To be able to edit, you need to put on your reader’s eyes. As a writer it is so easy to get caught up in the story you are telling. It is too easy to forget, that if publication is your goal, strangers not familiar with your thought processes will be reading your story with the hope of getting caught up in it as well. Since they are not familiar with you as a writer, how will they be judging or critiquing your WIP? They will be judging from their experience as a reader of other writers. In the end, they will be holding up your story in comparison to other stories they have read.
As a fledging writer, you often read and hear, via blogs or direct advice, that you need to know your peers: your market. Does this mean you must copycat other published authors? No. But for anything to be saleable it has to find a market in which to base its pitch.
Think of a bookshop. Is everything just alphabetically arranged like a library? No. The books are arranged by genre and comparative authors/storylines. I love libraries as much as any reader but I do get frustrated when I am just browsing the books without knowing where the genres that I love are placed. If a bookshop were like a library, you would have very few sales in books.
In my day job, I work in sales management. In my daily day-to-day duties, my whole goal is to maximize both the buying experience for a customer as well as maximize my profits by increasing salability. No matter how great a product may be, if it is not marketed correctly – through visual merchandising and advertising – it will not a find an appropriate market for customers. This is particularly true with a brand new product. The customer needs to know what this product is comparative with. Once they have something known to compare the unknown with, you have hooked them much like a fish on a hook.
This brings me back to knowing your peers. Your WIP is finished and is perfectly edited. It is submission time. First you look for an agent. Do you approach any agent? Do you hold a lucky draw for the agent that will love your work? If you submitted your YA fantasy to an agent that specialised in medical thrillers, do you think your bait would take? In all probability, even if the agent is intrigued, the agent will reject your WIP. So how do you know which agent to submit to?
You research. You compare. You do your homework. It is safe to be said that the largest accomplishment of actually finishing your WIP is the hardest part of writing. Suffice to say, the creative end of the process is basically complete but now the business end of the process begins. Your precious WIP that you have spent hours of grueling energy over is now just a “product” in the “shop of publishing“.
Firstly you need to have decided which market you are writing for. Hopefully this thought entered your mind before starting your WIP. So you have decided that your book is going to be the next “Harry Potter” of the publishing world. You need to approach the agent that took on JK Rowling. You will not be approaching John Grisham’s or Danielle Steele’s agent.
You have made a choice on which agent you will be pitching to. Now comes the query letter and the submission. This query letter is your first rung on the sales game. You have to consider that your prospective agent has very little time to waste on reading every submission on the “slush – or unknown writer’s – pile”. So this is your chance to sell your novel. First you have to give them a marketable audience. Tell the agent whose writing you most compare to. Then give the agent a killer sales line that will make them sit up and take notice. In this query letter it is important that you not think like a writer but that you think like a salesman. If you have followed all the rules of submission for the particular agent, you can leave the rest up to them. If they decided that yes, you may have a story that will market to Harry Potter fans but is a different enough story line that it will leave the reader entertained and not bored, you will have hooked your first customer for your book. It is then up to a collaboration between agent and writer to take it to the next level and submit it to a publisher.
Each step of the publishing game from submission to an agent to being accepted for publication is a sales game. It takes market savvy to be able to market and sell your book. You have to realise your prospective reader is going to put down hard-earned dollars to buy your book. Give him something he recognises and then WOW him with something fresh. Think like a reader throughout the entire process of writing your WIP. Are you talking down to the reader? Are you entertaining/boring the reader? Are you antagonizing the reader? Are you leading the reader into a maze in your imagination or are you giving the reader tools to solve this puzzle? Are you giving away too much/not giving away enough of the story? Are you giving the reader the benefit of doubt? Are you respecting the reader?
The reader is ultimately your customer in the business of publishing. Do you want your book to be published and sold? Then respect the reader’s credibility as a customer first and a reader second. After all they have to buy your book before they read it. Writing your book is a creative and personal process. Submitting your book for publication is a marketing game. Publishing your book is a sales game.
Give them something they recognise but give them a new way of looking at a familiar subject. Be market savvy. Be reader savvy.
© All rights reserved Kim Koning
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