There is a lot of talk in the world of writing and publishing about the shape of Traditional Publishing vs Indie Publishing and Print Publishing vs E-Book Publishing. Many writers are adamant on which side of these particular fences they sit. But there are still some who are caught between a rock and a hard place. This could be because they do not know enough about the newer industries of Indie Publishing (Independant or Small Press Publishers) or E-books. Perhaps you have already made up your mind about which side of the fence you are on but if you do have questions and want to know more then this is the interview you want to sit in on.
Today I am talking E-books, Indie Publishing, Editing and Writing with Susan Landis-Steward: Writer, Editor, Publisher.
So take a seat and get comfortable. Time to be informed by a lady who knows the different sides of the publishing debate. She also has the unique position of being both a writer and publisher.
Welcome Susan. Thank you for joining us here today.
girl with a quill: Tell us a bit about yourself. Who is Susan Landis-Steward?
Susan: I’m an almost 60-year-old woman with way too much education and way too many ideas. I fully expect to die at my desk with my slippers half on (just as they are right now) doing something involved with editing, publishing, or writing. But not for another 20 years or so. I am a lesbian mom in a very long-term relationship. We have three stupendous daughters and are relieved that the youngest just got her own apartment. We do not suffer from empty nest syndrome, but maybe that’s because we both have such interesting lives of our own. We also have four amazing grandkids, ranging in age from 13 years to three weeks. I’ve spent my working years doing things like computer systems analyst, journalist, editor, child welfare worker, teacher, professor, and even did a brief stint as a call center minion. Probably the most interesting thing to other people is that I am brain injured. I died during minor surgery, caught a jump-start from a passing surgeon, and was shouted back to life by a small elderly nurse who spent the better part of a day yelling at me to breathe. I ended up with some minor brain damage and fibromyalgia. Blessing and curse. The blessing being that I can no longer work for someone else as I need frequent naps. The curse is obvious, I think.
girl with a quill: When did you decide that you wanted to be a Writer?
Susan: I started writing at the age of four and never looked back. I always enjoyed writing, but it wasn’t until I was in my 20s that I realized I’d like to actually write something for people to read. I didn’t get the courage until I was in my 30s and went to work as a reporter. Having thousands of people reading my work was terrifying. I tried to resist my first byline, preferring anonymity. But I got over it. After a couple of decades of journalism, I wanted to try my hand at fiction. Here’s another blessing of the brain injury. There is a women’s writers group that meets at the local community college on Wednesday afternoons. With no job, I was free to join. I started my first novel, Blind Leading the Blind, and it was just published in March 2011. I’m currently working on the sequel, Blind Spot. They are lesbian mysteries featuring a former detective and a blind therapist. Love, sex, action, horses, motorcycles, belly dancers, crime: what more could a girl want?
girl with a quill: How long have you been writing?
Susan: Well, that involves math, but I’m 59 now and I was four then so 55 years? Is that right? But professionally, I’ve been writing for 27 years as a journalist, freelance writer, academic, professional writer for the State of Oregon, and many other tasks. I’ve made my living as a freelancer exclusively by the pen for the past five or six years.
girl with a quill: You founded Puddletown Publishing. How did you get into this?
Susan: Wow. I bought a Nook Color last fall because my eyes can no longer be sufficiently corrected to allow me to read most trade paperbacks without removing my glasses, covering one eye to keep the astigmatism at bay, holding the book two inches from my face, and squinting. With my Nook, I can bump up the size, change the font, and make the background a comfortable color. Great adaptive technology for the baby boom. So, on January 2nd, we went to a party. It was the fifth party that week and I actually tried to get out of it. But my partner insisted, so I took my Nook. That’s what introverts do; we make sure we always have a book along in case we need a breather from the clamoring crowd. So, when I got tired of socializing, I went and sat in a quiet room with a friend, CONTACT _Con-3B5146219 Renee LaChance, and we started talking about e-books. Renee was the founder and publisher of Just Out newsmagazine, Oregon’s gay rag, and was itching to get back into publishing. I was a bit at loose ends myself, one regular editing gig having ended, and pretty soon the conversation went from “Why isn’t anyone doing this?” to “Why aren’t we doing this?” Within a week we were on our way. We published our first flush of books in March and our second group of nine books is coming out soon. We are having the time of our lives.
girl with a quill: Do you take control of the editing process like traditional publishers or do writers self-publish through your company?
Susan: We are not a vanity press. We call ourselves an indie press because we’re small, but we function like a traditional publisher in terms of acquisitions, editing, art, and all that rigmarole. Even my own book was submitted to the entire process. Our readers read it without knowing it was mine. One of my books got a no, so it’s due for some serious rewriting if I ever have the time.
girl with a quill: For those of us in the dark about e-book publishing, explain to us the process of submitting and publishing a book through your company?
Susan: When we are accepting submissions, ask that books be sent as Word documents with a short bio and a synopsis. Right now we’re looking for books by lesbians and women of color—it’s a small group, but we don’t want to be swamped with submissions. Others will get their chance. We publish all genres. We do expect submissions to be well-written, tell a good story, and be carefully edited. I’m a bit of a grammar and spelling Nazi and won’t waste my time on something with lots of errors. I’ve quit reading many traditionally published bestsellers because they are so poorly written and edited. The books are then sent to readers who tell us if they think we should proceed with the project. Usually we go with their recommendations, although we do take another look if they say no and we think the project still has merit. Once contracts are signed, we (meaning I) do the first editing pass, looking for obvious structural problems and glaring writing problems. I take notes, send the book back to the writer, and work with the author to make it the best it can be. Meanwhile, Renee starts working with illustrators and other sub-contractors. Once the book is up to my standards, Renee, who is a masterful copy-editor, goes through it with a fine-tooth comb and catches all the picky stuff I might have missed. Renee and I are a good match. I’m a good editor, while she’s got a business brain like no other. So she handles the contracts, the sub-contractors, the money, the traditional marketing, and all the parts I hate to do. I do work with the authors around social marketing because I enjoy that part. Renee also does the formatting for POD. Finally, we format the book, load it at all the usual suspects, and celebrate. The e-book goes up as soon as the book is ready. POD follows a few weeks later. Oh, and we pay better than average royalties and have the luxury of working with great new writers. It’s so fun!
girl with a quill: This is an e-book Publisher. What do you believe is the future for e-books and more publishers like yourself taking advantage of the wave?
Susan: I hear people all the time who say, “I’ll never get an e-reader. I love ‘real’ books too much.” Most of them are younger folks. I said the same thing until I realized I hadn’t read anything for fun for a few years. I used to read between 200 and 300 books a year. Suddenly, I was barely getting through three. My eyes just couldn’t handle it. I did a few rounds with my eye doctor and finally gave up. Then, bang! e-readers. I’m reading like a maniac again. So older folks are snatching them up because you can read anything on an e-reader. Kids love them. My grandkids grew up on computers so the e-book is an easy transition for them. And studies show that kids are reading more with e-books. Even my 30-year-old daughter bought one because she wants to be able to carry several books in one compact space, and the new apps for the Nook Color make the thing a small computer that fits in a purse. Lots of servicemen and women are buying e-readers because they fit in a uniform pocket and can hold hundreds of books. The traditional publishers have been slow to change and are going the way of the dinosaur. With books by indies costing only a few dollars, more and more people can afford to buy a book. And I love being able to check books out of the library without leaving my house. I don’t think books are going away any time soon, but the Big 6 and the brick and mortar stores need to enter the 21st century if they want to compete. I also see a lot of writers who still want a “traditional” deal, even though it’s not in their best interest. Why spend years scrabbling for an agent, waiting for the agent to shop the book, then wait another year for the book to come out? All for 7.5 percent royalties. And, if your book doesn’t sell well, it’s on the shelves for 3 months before being remaindered, and you still haven’t earned your advance back. No wonder writers don’t make any money. An e-book is for sale forever. Writers are finding that they can either self-publish or go with the smaller e-presses like Puddletown and have their books on sale in weeks instead of years. The royalties are better, the quality is often better, and you can still have print copies for POD. There are still some problems to be worked out, like the inconsistent quality of self-published books, but I think the market will take care of that over the next few years. Overall, I see e-books continuing to take a larger and larger share of the market. They’re cheap in a poor economy, they’re green in a society that should be worried about that, and they’re technology that Americans have shown they adore. Barring major solar flares knocking out the grid or the end of the world, I think even dyed-in-the-wool book lovers will be reading e-books with some regularity.
girl with a quill: Why have you chosen to do predominantly only e-book publishing? Is it a personal preference? Why?
Susan: It’s a fairly wide open market, it’s environmentally friendly, and it’s better for the writer in the long run. We also are committed to a “green” workplace and you don’t get much greener than this.
girl with a quill: Many people in 9-5 jobs have a water-cooler space where they go to talk with their colleagues about work issues. Do you have a “water-cooler” group for your writing life?
Susan: I’m an introvert so I like being alone. With Dropbox, I can see my business partner and our subcontractors working away at their homes. (Dropbox alerts you when other folks access the files.) I have my dog and some cats, so I’m happy. I also belong to several Facebook groups that I visit throughout the day. Renee and I also talk on the phone almost daily, and we meet once a week to go over the endless list.
girl with a quill: Who or what is the greatest influence on you as a writer? and Why?
Susan: Without a doubt, Madeleine L’Engle. She’s been my favorite since I was a child and got A Wrinkle in Time for Christmas the year it came out. Her writing and her liberal perspective on faith have both influenced me greatly over the years. I was fortunate to study with her for a short time.
girl with a quill: If your life story were a novel, what genre would it be and what would be the story-arc up to this point?
Susan: Is there a genre called crazy-as-hell? My life has been a roller coaster with all the usual events: marriage, family, work, taxes. But there’s been a huge element of surprise as well: house burned down, floods, and we’ve got two more horsemen yet to come. I’ve died and lived to tell about it, started several new businesses and driven them to success. If I told you everything, you probably wouldn’t believe me. Sometimes, I think I’m trying to work out several lifetimes of karma in one.
girl with a quill: Tell us about the place that you write? What do you fill that space with?
Susan: I have a room of my own in our home, lined floor to ceiling with books, and a desk that is cluttered beyond belief. I need a big monitor so I have a 32” flat screen TV I can blow everything up to 200 percent on. I have several computers, usually a couple of cats lounging around, and a lot of outsider art and photos of family and friends. There are also a lot of art supplies as I like to dink around with other creative forms. I’m primarily a fiber artist in my spare time. Like Gandhi, I believe we could have world peace if everyone would just spin their own yarn.
girl with a quill: Tell us about your writing process from that magical moment when the story’s idea / character voice interrupts your thoughts…what happens next?
Susan: I mull. I gestate. I listen to voices in my head. Finally, when I can stand it no longer, I sit down and start writing. It’s almost like mental illness.
girl with a quill: Are you a plotter, a pantster or a little of both?
Susan: A pantster, for sure. I tried plotting but could never get the whole thing done. Finally, I sat down and started writing. Sometimes I have no idea what’s coming next, so I get surprised.
girl with a quill: What genre do you write in now?
Susan: I love mysteries so I write mysteries. I’m also working on a couple of theology projects (I trained as a theologian), and one book that combines theology with mystery.
girl with a quill: If you could try your pen at another genre, which genre would you choose?
Susan: Probably fantasy or science fiction. With lesbian protagonists. I like women’s voices and there’s not enough good lesbian literature out there.
girl with a quill: Are you working on any WIP now? Can you tell us a bit about it?
Susan: I’m writing two sequels to my first book. The first is Blind Spot and the second is Blind Faith. The first three are all in the POV of the detective who is neurotic as hell but can see. The fourth book will be Blind Leading the Blind and will be in the POV of the blind therapist. That will be a challenge.
girl with a quill: Why do you write?
Susan: Because it’s what I do. If I’m not writing books, I’m writing articles, or sermons, or blog posts, or…
girl with a quill: Do you have a common theme or Omni-Premise that threads its way through all your writing? If so, what is it?
Susan: Hmm. I guess the combination of lesbian and liberal theologian makes me most interested in the ideas of inclusion and diversity over all other themes. I want to write things that normalize all the differences for my readers. Like the idea that lesbians can just be normal folks or that a blind person can lead a rich, rewarding, and creative life. Or that one can be spiritual, even religious, without leaving your brain behind.
girl with a quill: If you found a golden lamp with a genie and he told you he could either make one of your stories come true or that you could become a character for a short time in another author’s book, which option would you choose and why?
Susan: Oh! I’d be Meg Murray in Madeleine L’Engle’s books. Or I’d be Anna Pigeon in Nevada Barr’s books. I like Meg because she’s an awkward kid and so was I. I like Anna because she gets to work in the National Parks.
girl with a quill: What is more important to you: Story or Character? Why?
Susan: I like character driven books best. If you have a good character, one that I can get to know and care about, I’ll probably forgive minor issues with the story. I’m not as forgiving about great stories with flat or stereotypical characters.
girl with a quill: Who is your favourite character that you have created and why?
Susan: I’d have to say Erik Walton (short for Erika) in my Blind series. She’s smart, tough, smart-assed, and neurotic as hell. Her weaknesses and tenderness shine through all her bluster. Her inner dialogue is pretty true to my own life.
girl with a quill: Who is your favourite character in the literary world and why?
Susan: Marvin in Dr. Seuss’s Marvin K. Mooney. He cracks me up.
girl with a quill: If you could throw a dinner party and invite 5 famous creative people, who would they be and why?
Susan: Madeleine L’Engle. Well, duh. Nevada Barr, because she writes gripping books with great female characters. Rita Nakashima Brock, one of my favorite feminist theologians. Mozart, because I’d want him to play for us after dinner, and he was a crazy child prodigy. Willa Cather, because she’s one of the few writers who can take my breath away, and I can’t figure out if it’s the story or the writing that did it. An amazing thing when that happens.
girl with a quill: If you could throw a dinner party and invite 5 of your favourite fictional characters, who would they be and why?
Susan: Anna Pigeon, because I love her adventures in the wilderness. God as portrayed in Gospel by Wilhelm Barnhardt, because he’s laugh-out-loud funny as hell, doesn’t take him/herself seriously, and is much like God as I imagine him/her. Alex Delaware, from the mysteries by Jonathon Kellerman, because I could use a good guitar-playing shrink. Stephanie Plum, Janet Evanovich’s bounty hunter, because she makes me laugh and she’s the kind of person I like to hang out with. Rina Lazarus from the books by Faye Kellerman, because I want to know everything about her faith.
girl with a quill: If you could give yourself one piece of advice at the beginning of your writing career, what would it be?
Susan: Just write. Don’t wait for it to be perfect. Just write.
girl with a quill: What is the one piece of writing advice you could give your future self, 10 years from now?
Susan: Just write. Don’t wait for it to be perfect. Just write. And publish it.
girl with a quill: What do you want your lasting legacy, as a writer, to be?
Susan: Mostly I think about my kids and grandkids. I want them to be proud of my body of work. Even though I don’t want the grandkids reading some of it until they’re older. I think explicit sex, even if fairly tame, has no place in the hands of kids under 15 or 16 or so.
girl with a quill: Finally where can we find on the web?
Answer: HYPERLINK “mailto:email@example.com”firstname.lastname@example.org
Facebook: HYPERLINK “http://www.facebook.com/PuddletownGroup”http://www.facebook.com/PuddletownGroup
Blogs: HYPERLINK “http://puddletown.wordpress.com/”http://puddletown.wordpress.com
Twitter: HYPERLINK “http://www.twitter.com/susanls”http://www.twitter.com/susanls