Tag: Query letter

Hook that Agent!

Conferences, Ink Slaying, Kim Koning, Notes on Wrestling The Muse, Publishing, Querying/Pitching

Hooks

(Image by lovestruck. via Flickr)

On Tuesday I posted on The Writer’s Achilles’ Heel where I told you there were two words that struck fear into a writer’s stalwart heart: Synopsis and Query. I posted on how I write up a synopsis and promised you that today I would post on the second part of that post.

Query 101

This brings me back to knowing your peers. Your WIP is finished and is perfectly edited. It is submission time. First you look for an agent. Do you approach any agent? Do you hold a lucky draw for the agent that will love your work? If you submitted your YA fantasy to an agent that specialised in medical thrillers, do you think your bait would take? In all probability, even if the agent is intrigued, the agent will reject your WIP. So how do you know which agent to submit to?

 

 You research. You compare. You do your homework. It is safe to be said that the largest accomplishment of actually finishing your WIP is the hardest part of writing. Suffice to say, the creative end of the process is basically complete but now the business end of the process begins. Your precious WIP that you have spent hours of grueling energy over is now just a “product” in the “shop of publishing“.

 

 You have made a choice on which agent you will be pitching to. Now comes the query letter and the submission. 

 

This query letter is your first rung on the sales game. You have to consider that your prospective agent has very little time to waste on reading every submission on the “slush – or unknown writer’s – pile”. So this is your chance to sell your novel.

 

  In this query letter it is important that you not think like a writer but that you think like a salesman. 

 

 

If you are planning on securing a literary agent for your work, you will need to know the ins and outs of queries. Agencies are very helpful in that they put up submission guidelines on their website telling you how they want you to submit to them. Each agency has an individual approach to submissions but one thing they all share in common is they want to be hooked by a great query.

So the question is: How do you Hook that Agent?

or should the question rather be:

How NOT to Hook that Agent?

  • Don’t ignore the submission guidelines on the agent’s website.

  • Do not submit the incorrect genre to an agent.

  • Do not query a manuscript that you have not completed and polished.

  • Do not address your letter with: Dear Sir/Madam / To whom it may concern / Dear Agent

  • Don’t bribe the agent with food/alcohol/vouchers/money.

  • Don’t tell the agent your life story starting when you were four and started reading.

  • Don’t tell the agent that your family and your friends think you have the next bestseller in your hands.

  • Don’t “pretty” your query email by inserting pictures, font colours and/or emoticons.

  • If it is a manual query: don’t send on pretty pink paper with stickers on.

  • Do not write a 10 page essay as a query letter.

  • Do not include attachments or links to Dropbox (or any other online storage facility) where they can download your novel.

Now: How do I HOOK that Agent?

  • Do your homework by checking out the agent’s website/blog.

  • Always follow the Agent’s submission guidelines.

  • In an email query: In the subject write – Query: (insert your ms title)

  • Use the standardized 12 point for font size.

  • Personalise your query letter by addressing the Agent by their name.

  • Write a strong first sentence hook.

  • Always include your title / word count / genre.

  • Write 1-2 paragraphs on the main premise of your manuscript.

  • Write 1-2 paragraphs on yourself: Give only the relevant writing credits/background that is pertinent to the story you are submitting.

  • End by thanking them for their time and consideration.

  • If indicated by their submission guidelines, include your 1 page synopsis.

  • Always check your grammar and use spell-check.

  • Keep the letter professional, clear and concise.

    If your query is not successful. No matter what response you receive: Do not take it personally. Respond professionally and courteously.


Remember, you are using this query letter as a cover letter, not as a resume or a short story on yourself, to sell the Agent on your Manuscript. This is not an opportunity that you want to miss because you have not done your homework on either the Agent or how to write queries. I like to think of a query letter like a short advertisement.

It must entice, intrigue and grab the Agent.

The query is important because within the first few lines the Agent will decide if they want to know more about either the manuscript or the writer or not. 

This is your first impression. No matter what you think, First Impressions can happen only ONCE and it is ALWAYS the first impression that counts.

Make this First Impression be the BEST Selling tool for your manuscript. 


Related articles

The Writer’s Achilles’ Heel | Part 1 (kimkoning.wordpress.com)

Synopsis: Are you in or out of Sync? (dragonflyscrolls.wordpress.com)

Publishing your book: Be market savvy. Be reader savvy. (dragonflyscrolls.wordpress.com)

Synopsis: Are you in or out of Sync?

Kim Koning, Monday Mental Muscles, Notes on Wrestling The Muse, Postaday / Postaweek 2011
Unique Selling Proposition / Unique Selling Po...

Recently I completed an online workshop run by Savvy Authors. The course was called Pass the Shovel. In this course each lesson was about breaking down your story, your plot, your voice, your dialogue and your characters. I found the whole course very worthwhile but the lesson that I found the most enlightening was lesson 1. Lesson 1 was about breaking down your book into a summary or what the writing industry calls a synopsis.

synopsis |səˈnäpsis|noun ( pl. -sesˌsēz|)a brief summary or general survey of something : a synopsis of the accident.

• an outline of the plot of a book, play, movie, or episode of a television show.

DERIVATIVES synopsize |-ˌsīz| |səˈnɑpˈsaɪz| verb

ORIGIN early 17th cent.: via late Latin from Greek, from sun- ‘together’ + opsis ‘seeing.’

synopsis – noun

the synopsis was so intriguing that I just had to buy the book summary, summarization, précis, abstract, outline,

digest, rundown, roundup, abridgment.

Then on my writing groups that I belong to, there have been various discussions about the horrors and necessities of the Synopsis. So I thought today’s post should be about the topic of the month: Synopsis ~ Are you in or out of sync with your synopsis?

So why is a synopsis necessary?

  • A synopsis is needed when you write your query letter and you pitch your book.
  • An agent does not have the time to read the first 50 pages of every manuscript that lands on their desk. They need a “taster” to see if your book is going to be featured on their menu. Cue in your synopsis.
  • An editor does not have the time to read the first 50 pages of every manuscript that an agent lands them. They also need a “taster” to see if your book is up their alley. Cue in your synopsis.
  • Your synopsis is your billboard advertisement that gets the passing agent’s/editor’s attention on the highway to a sold and published book.
  • Your synopsis is the clincher in getting your book from your bottom desk drawer to the hands of an agent then an editor and finally your reader.
  • Your synopsis is a SELLING TOOL. It is a way to convert your manuscript from a story to a published and saleable book.
  • To write a successful synopsis you need to think with a sales mind and not a writer’s mind.
  • The synopsis is your SPIN-DOCTOR for your book.

So we have just a few reasons here to tell you that a synopsis is vital to the success of you finding an agent, an editor and a publisher. So now we come to the crux of the matter:

How do you write a synopsis?

How do you get “in sync” with your synopsis?

One of the tips that I have learnt about over the last few months has been the value of being able to write a maximum 50 word synopsis. This will encapsulate the Hook of your story. Then from there build that up to a paragraph long synopsis. Next try building that up to a page long synopsis. Finally try building that up to a 2 page synopsis. Now you may still be reading this and scratching your head in consternation. You are still stuck with the idea that you have to hone down a 70 000 – 100 000 word novel into 50 words then finally into 2 pages. Well here are some questions that may help you break down your novel into synopsis form.

  • What’s my idea?
  • Where does my story take place?
  • When does my story take place?
  • What is my timeline?
  • Why is this happening?
  • What is my POV – Point Of View?
  • Who are my characters?
  • How will I begin my story?
  • What is my plot?
  • What is my complication?
  • What is my climax?
  • What is my resolution and anti-climax?

The main points that should be in your synopsis are:

  1. The HOOK – This is your USP or UNIQUE SELLING POINT. This is the part that you want to put front and centre and at the top of your synopsis. This is going to be the GRABBER.
  2. The CHARACTERS – Stories are about people. Tell us about your Main Characters. Tug at our heart-strings. The main points here should be: Motivation / Conflict / Goals. What makes this character’s story interesting? Why would a reader want to invest time and emotion in this story/this character?
  3. The BODY of the STORY – Here is where you want to focus on the PLOT of the story. Keep your writing tight and concise. Only put the necessary plot points here. Tie together your plot with your main characters.
  4. The CLIMAX / ANTI-CLIMAX / RESOLUTION – This will pull the whole story together. This is the part where you tie all your different colours of strings into one seamless ribbon. This is where all the questions of your story will be answered. This is where your character will change and grow. These will be the A-HA moments in your story.
  5. Use present tense at all times. Irregardless of whether your book is set in the past or the future, the present tense of a synopsis will put the agent / editor directly into the heart of your story and allow them to walk in your character’s shoes. This will create an emotional pull for them.
  6. Use strong adjectives and emotive language when writing your synopsis. This is your one chance to get the agent/ the editor’s attention. Use your best written skills for this synopsis. Do not waste space or words.

How are you feeling now? Are you feeling more confident with tackling The SYNOPSIS? Are you feeling more “in sync” with your synopsis?

Now lastly, when do you write a synopsis? There is no hard and fast rule that you can only write the synopsis at the end of the novel. In fact, if you leave it til then the nerves and doubt will kick in. Try your hand at writing a loose synopsis at the beginning stages of your novel. You will have the bare bones of your final synopsis. You may even find that your synopsis may be a guiding point for your story. I have written a synopsis both at the end of a WIP and now I have written one at the beginning of my current WIP. In this latter synopsis, I reached a moment of EPIPHANY in the conflict and the anti-climax of my story. Now I can tackle my WIP with renewed vigour and when it comes to the final synopsis, I have already completed half the task by writing my synopsis first.

Now it is time to get IN SYNC with your SYNOPSIS!

© All rights reserved Kim Koning.

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Publishing your book: Be market savvy. Be reader savvy.

Branding, Kim Koning, Marketing/Networking, Notes on Wrestling The Muse, Publishing
On the platform, reading
Image by moriza via Flickr

This week I have been considering the reader which brings me to consider the writer. Too often as a writer, we tend to underestimate our reader. We do this by adding too much exposition in our dialogue or by explaining feelings. Sometimes you have to give the reader the benefit of the doubt. To be a successful writer you need to remember the skills you have learnt as a reader. (Please tell me that you do read!)

I have spent the last couple of week’s, since the Writers Conference, editing. I have been editing and cutting a lot of my own WIPs. I have also been editing and critiquing my critique partners’ WIPs. To be able to edit, you need to put on your reader’s eyes. As a writer it is so easy to get caught up in the story you are telling. It is too easy to forget, that if publication is your goal, strangers not familiar with your thought processes will be reading your story with the hope of getting caught up in it as well. Since they are not familiar with you as a writer, how will they be judging or critiquing your WIP? They will be judging from their experience as a reader of other writers. In the end, they will be holding up your story in comparison to other stories they have read.

As a fledging writer, you often read and hear, via blogs or direct advice, that you need to know your peers: your market. Does this mean you must copycat other published authors? No. But for anything to be saleable it has to find a market in which to base its pitch.

Think of a bookshop. Is everything just alphabetically arranged like a library? No. The books are arranged by genre and comparative authors/storylines. I love libraries as much as any reader but I do get frustrated when I am just browsing the books without knowing where the genres that I love are placed. If a bookshop were like a library, you would have very few sales in books.

In my day job, I work in sales management. In my daily day-to-day duties, my whole goal is to maximize both the buying experience for a customer as well as maximize my profits by increasing salability. No matter how great a product may be, if it is not marketed correctly – through visual merchandising and advertising – it will not a find an appropriate market for customers. This is particularly true with a brand new product. The customer needs to know what this product is comparative with. Once they have something known to compare the unknown with, you have hooked them much like a fish on a hook.

This brings me back to knowing your peers. Your WIP is finished and is perfectly edited. It is submission time. First you look for an agent. Do you approach any agent? Do you hold a lucky draw for the agent that will love your work? If you submitted your YA fantasy to an agent that specialised in medical thrillers, do you think your bait would take? In all probability, even if the agent is intrigued, the agent will reject your WIP. So how do you know which agent to submit to?

You research. You compare. You do your homework. It is safe to be said that the largest accomplishment of actually finishing your WIP is the hardest part of writing. Suffice to say, the creative end of the process is basically complete but now the business end of the process begins. Your precious WIP that you have spent hours of grueling energy over is now just a “product” in the “shop of publishing“.

Firstly you need to have decided which market you are writing for. Hopefully this thought entered your mind before starting your WIP. So you have decided that your book is going to be the next “Harry Potter” of the publishing world. You need to approach the agent that took on JK Rowling. You will not be approaching John Grisham’s or Danielle Steele’s agent.

You have made a choice on which agent you will be pitching to. Now comes the query letter and the submission. This query letter is your first rung on the sales game. You have to consider that your prospective agent has very little time to waste on reading every submission on the “slush – or unknown writer’s – pile”. So this is your chance to sell your novel. First you have to give them a marketable audience. Tell the agent whose writing you most compare to. Then give the agent a killer sales line that will make them sit up and take notice. In this query letter it is important that you not think like a writer but that you think like a salesman. If you have followed all the rules of submission for the particular agent, you can leave the rest up to them. If they decided that yes, you may have a story that will market to Harry Potter fans but is a different enough story line that it will leave the reader entertained and not bored, you will have hooked your first customer for your book. It is then up to a collaboration between agent and writer to take it to the next level and submit it to a publisher.

Each step of the publishing game from submission to an agent to being accepted for publication is a sales game. It takes market savvy to be able to market and sell your book. You have to realise your prospective reader is going to put down hard-earned dollars to buy your book. Give him something he recognises and then WOW him with something fresh. Think like a reader throughout the entire process of writing your WIP. Are you talking down to the reader? Are you entertaining/boring the reader? Are you antagonizing the reader? Are you leading the reader into a maze in your imagination or are you giving the reader tools to solve this puzzle? Are you giving away too much/not giving away enough of the story? Are you giving the reader the benefit of doubt? Are you respecting the reader?

The reader is ultimately your customer in the business of publishing. Do you want your book to be published and sold? Then respect the reader’s credibility as a customer first and a reader second. After all they have to buy your book before they read it. Writing your book is a creative and personal process. Submitting your book for publication is a marketing game. Publishing your book is a sales game.

Give them something they recognise but give them a new way of looking at a familiar subject. Be market savvy. Be reader savvy.

© All rights reserved Kim Koning

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